Events tracked by Google Analytics / Tag Manager

Google Analytics

We track Pageviews (both initial load and if end user pages the flipbook) in Google Analytics. On top of that, we also track various Events across our flipbooks. Take a look at the list below for a full list of events.

Events

All events are tracked to the iPaper events category in the following format:

window.ga(tracker.get('name') + '.send', {
	hitType: 'event',
	eventCategory: 'iPaper events',
	eventAction: [ACTION],
	eventLabel: [LABEL]
});

Overview

{
  HoverText: [LINK_HOVER_TEXT],
  Url: [EXTERNAL_URL],
  Page: [PAGE_NUMBER]
}

{
  Url: [FLIPBOOK_URL]
}

{
  HoverText: [LINK_HOVER_TEXT],
  Url: [IMAGE_URL],
  Page: [PAGE_NUMBER]
}

{
  HoverText: [LINK_HOVER_TEXT],
  Page: [PAGE_NUMBER]
}

{
  HoverText: [LINK_HOVER_TEXT],
  Page: [PAGE_NUMBER]
}

{
  HoverText: [LINK_HOVER_TEXT],
  Url: [FRAME_URL],
  Page: [PAGE_NUMBER]
}

{
  Id: [PRODUCT_ID],
  Name: [PRODUCT_NAME],
  Page: [PAGE_NUMBER]
}

{
  Url: [EXTERNAL_URL]
}

{
  Term: [SEARCH_TERM]
}

{
  NumberOfProducts: [NO_OF_PRODUCT_IN_CART],
  CheckoutType: [CHECKOUT_TYPE],
  BasketValue: [TOTAL_BASKET_VALUE]
}

{
  Url: [VIDEO_URL],
  VideoType: [VIDEO_TYPE],
  Page: [PAGE_NUMBER]
}

Example

For example, when somebody searches for “Cute puppies” in your flipbook, we will track it as such via the “Search” event:

window.ga(tracker.get('name') + '.send', {
	hitType: 'event',
	eventCategory: 'iPaper events',
	eventAction: 'Search',
	eventLabel: 'Term: Cute puppies'
});

If you need help setting up Google Analytics on your iPaper account, have a look at our Integrate Google Analytics With iPaper Google Analytics Tracking guide.

Google Tag Manager

Similar to Google Analytics, we track Pageviews (both initial load and if end user pages the flipbook) in Google Tag Manager. Pageviews on GTM are tracked as such:

window.dataLayer.push({
	event: 'virtualPageview',
	virtualPageUrl: [FLIPBOOK_PAGE_URL],
	virtualPageTitle: [FLIPBOOK_PAGE_TITLE],
});

On top of that, we also track various Events across our flipbooks.

Events

For all events we support, we’ll push the raw event data and the Category, Action and Label that we’d push to Google Analytics for the similar event.

For the events below we will push to the data layer in the following format

window.dataLayer.push({
	'event': [EVENT_NAME],
	'ipaperEventParams': [EVENT_DATA],
	'ipaperEventCategory': [GOOGLE_ANALYTICS_EVENT_CATEGORY],
	'ipaperEventAction': [GOOGLE_ANALYTICS_EVENT_ACTION],
	'ipaperEventLabel': [GOOGLE_ANALYTICS_EVENT_LABEL]
});

Overview

{
  HoverText: [LINK_HOVER_TEXT],
  Url: [EXTERNAL_URL],
  Page: [PAGE_NUMBER]
}

{
  Url: [FLIPBOOK_URL]
}

{
  Name: [POPUP_NAME],
  Url: [CURRENT_URL]
}

{
  Name: [POPUP_NAME],
  Url: [CURRENT_URL]
}

{
  Name: [POPUP_NAME],
  Url: [CURRENT_URL]
}

{
  HoverText: [LINK_HOVER_TEXT],
  Url: [IMAGE_URL],
  Page: [PAGE_NUMBER]
}

{
  HoverText: [LINK_HOVER_TEXT],
  Page: [PAGE_NUMBER]
}

{
  HoverText: [LINK_HOVER_TEXT],
  Page: [PAGE_NUMBER]
}

{
  HoverText: [LINK_HOVER_TEXT],
  Url: [FRAME_URL],
  Page: [PAGE_NUMBER]
}

{
  Id: [PRODUCT_ID],
  Name: [PRODUCT_NAME],
  Page: [PAGE_NUMBER]
}

{
  Url: [EXTERNAL_URL]
}

{
  Term: [SEARCH_TERM]
}

{
  NumberOfProducts: [NO_OF_PRODUCT_IN_CART],
  CheckoutType: [CHECKOUT_TYPE],
  BasketValue: [TOTAL_BASKET_VALUE]
}

{
  Url: [VIDEO_URL],
  VideoType: [VIDEO_TYPE],
  Page: [PAGE_NUMBER]
}

Example

An example of a DataLayer push for the event ipaperEvent_<wbr />externalLinkClick could look like this:

window.dataLayer.push({
	'event': 'ipaperEvent_<wbr />externalLinkClick',
	'ipaperEventParams': {
		HoverText: 'The clicked links hover text', 
		Url: 'http://ipaper.io/', 
		Page: 12
	},
	'ipaperEventCategory': 'iPaper events',
	'ipaperEventAction': 'External Link Click',
	'ipaperEventLabel': 'HoverText: The clicked links hover text | Url: http://ipaper.io/ | Page: 12'
})

Page element click tracking on GTM

Aside from the events listed above, we also track the PageElementClicked event, but it’s only triggered for the internal & external linktype.

{
  Type: 'internal' | 'external',
  Data: {
    Url: String,
    Pagenumber: String
  }
}

Event labels in GA and GTM

The data format below is represented in JSON. It is converted to a string for the eventLabel object using the following convention:

• Key names are PascalCased
• Key-value pairs are separated by the pipe character |

Example:

{
  HoverText: [LINK_HOVER_TEXT],
  Url: [EXTERNAL_URL],
  Page: [PAGE_NUMBER]
}

…is converted into:

HoverText: [LINK_HOVER_TEXT] | Url: [EXTERNAL_URL] | Page: [PAGE_NUMBER]